Easy Website Optimisation
1.
Identify
Your Keywords
Use Google’s keyword tool to identify 2 or 3 possible keywords (each consisting of a two word phrase) and their popularity:
https://adwords.google.com/select/KeywordToolExternal
Decide if you want to use the most popular words and complete with the masses or identify a subset of less competitive keywords.
2.
Identify
which sites rank best for your chosen keywords:
Simply search for your chosen keywords at Google, Yahoo, and Live, and note your top ranking competitors for these terms.
3.
Check your
top ranking competitors
Whist on each competitors home page, choose from the browsers menu View/Source and look at their meta keyword and description tags.
Use this information to revise your own meta tags.
Do this for every page within your website, making each page’s meta tags relevant to the actual page content.
4.
Optimise
your website home page for your chosen keywords
Use a keyword density checker to see how relevant your home page is to the keywords identified:
http://www.webuildpages.com/seo-tools/keyword-density/
Use this analysis to revise your page text to increase/decrease relevant/irrelevant page text. You are aiming to get your 2 word keyword phrase between 7%-12% of your total page text and to reduce the density of all other non-relevant phrases.
5.
Identify
inbound link partners
Inbound linking is the 2nd most important element to website marketing (the first being paid for advertising). It is time consuming but necessary.
You can adopt two approaches:
i. Provide useful information that other sites will link to without your requesting them to do so.
ii. Identify and request links from prospective partners.
Identify other link partners from those offering complementary services.
Use Google to identify prospective link partners by checking who links to your top competitors as identified previously:
link:www.your-competitor.co.uk
When you have identified prospective partners, request reciprocal links from them which use your keyword phrases (NOT your domain name) within the link e.g:
<a href="http://www.your-domain.com" target="_blank">your keyword phrase</a> - your call to action/description for your site.
Which looks like the following when published:
your keyword phrase - your call to action/description for your site.
6.
There is no
substitute for paid for advertising
All the big search engines offer paid for advertising which allows you to target those searching for your services and are effective at driving traffic to websites. They can be a cost effective alternative to SEO particularly when results are required quickly.
You can open PPC accounts with Google. Yahoo and Microsoft Advertising at: